Assessment 4
Leadership Communication Strategy
Instructions: Write a leadership communication strategy for addressing your chosen advocacy issue and record a presentation of its key elements.
Introduction
For this assessment, you will present a leadership communication strategy for addressing your chosen advocacy issue or one of the AHA Advocacy Agenda items. From the resources, you have learned many elements of team leadership and collaboration. You can either work with a team at your workplace or on your own to develop this leadership communication strategy to demonstrate these competencies and experience how interdisciplinary teams work together toward a common goal.
Overview:
For this assessment, you will present a leadership communication strategy for addressing your chosen advocacy issue or one of the AHA Advocacy Agenda items from the American Hospital Association's Advocacy Agenda page, found in Assessment 4: AHA Advocacy Agenda 2023.
Preparation
You or your team will work to complete the following:
- Describe the issue and the current challenges it poses to healthcare administration and public health.
- Describe the stakeholders and/or organizations necessary in furthering a strategic solution.
- Formulate an advocacy communication strategy using what you have learned thus far regarding strategic leadership methods for aligning goals and objectives and working in collaboration with teams to address stakeholders.
- Present an oral and written leadership communication strategy that describes a communication approach to positively influence health policy stakeholders.
- Be prepared to evaluate your teamwork experience including the performance of your peers, if working in a team, or of yourself, using the Team Collaboration Peer/Self-Evaluation Form [DOCX].
Instructions
In this assessment, you prepare and record a presentation of 4–6 PowerPoint slides, including speaker notes, approximately 2–3 minutes in length each, that explain and analyze the key elements of your or your team's leadership communication strategy for addressing your chosen advocacy issue. If working in a team, assign someone to open the discussion, then each team member will have 2–3 minutes to address their portion of the recommendation, then someone closes the presentation. You will use Zoom to meet and record the presentation and submit the recording. Following your presentation, you will also fill out and submit the Team Collaboration Peer/Self-Evaluation Form [DOCX].
If working by yourself, prepare a 7–8-minute presentation addressing recommendations that include opening and closing statements. You will use Zoom or Kaltura to record the presentation.
The criteria for this assessment are:
- Explain the importance of strategic leadership to a healthcare organization.
- Describe strategies and methods a healthcare leader may use to persuade stakeholders to address an area of healthcare policy for positive change.
- Describe effective communication strategies a leader may choose to employ when communicating the strategic vision of the organization to key stakeholders.
- Explain why leaders must align the strategic communication efforts to the organizational culture of the stakeholders with the current and future needs of the population and describe methods for completing that alignment.
- Formulate an advocacy communication strategy aligning the goals and objectives working in collaboration with teams to encourage support for healthcare policy working in concert with the team members presenting an oral and written leadership communication strategy.
- Demonstrate effective communication through an oral presentation and proper use of APA style with no significant errors.
Additional Requirements
The deliverable for this assessment applies professional skills in HRM to workplace situations that you will likely encounter in your day-to-day work. As part of your learning, focus on the development of effective professional communication skills for the workplace. Your assessment should meet the following additional requirements:
- Length: Your presentation should be 4–6 PowerPoint slides, including speaker notes, approximately 2–3 minutes in length each.
- Organization: Make sure that your writing is well organized, using headings and subheadings to organize content for the reader/viewer.
- Font and font size: Use Times New Roman, 12 point.
- Resources: Include provided scenario information and references that support your analysis.
- References must provide insight into the relationships between the scenario's common competencies and objectives.
- Evidence: Support your assertions with data and in-text citations. See Health Administration Master's Program (MHA) Library Guide for initial searching ideas.
- APA formatting: Format resources and in-text citations according to current Evidence and APA citation standards.
- Written communication:
Portfolio Prompt: You are required to save this learning activity to your ePortfolio.
Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
- Competency 2: Assess personal leadership competencies relative to the organizational need.
- Explain why leaders must align the strategic communication efforts to the organizational culture of the stakeholders with the current and future needs of the population and describe methods for completing that alignment.
- Competency 3: Analyze characteristics of effective team dynamics and leadership.
- Explain the importance of strategic leadership to a healthcare organization.
- Formulate an advocacy communication strategy aligning goals and objectives to encourage support for the selected healthcare policy, and working in concert with team members, if applicable, present an oral and written leadership communication strategy.
- Competency 4: Examine how financial forecasts guide organizational leadership.
- Describe strategies and methods, including financial considerations, a healthcare leader may use to persuade stakeholders to address an area of healthcare policy for positive change.
- Competency 5: Communicate effectively using professional standards embracing diversity, equity, and inclusion.
- Describe effective communication strategies a leader may choose to employ when communicating the strategic vision of the organization to key stakeholders.
- Demonstrate effective communication through oral presentation and proper use of APA style with no significant errors.
Use the resources linked below to help complete this assessment.
Resources
Capella University Library
- Health Administration Master's Program (MHA) Library GuideLinks to an external site..
- This Capella University library guide has been created specifically for use by MHA learners.
Measuring Outcomes
- Ledlow, G. R., Bosworth, M., & Maryon, T. (2024). Leadership for health professionals: Theories, skills, and applications (4th ed.). Jones & Bartlett.
- Read Chapter 11, "Measuring Outcomes of Leadership Initiatives," pages 281–308.
Collective Leadership
This resource identifies the context, mechanisms, and outcomes underlying collective leadership in teams.
Adaptive Capacity
This resource explores multiple case studies and the role of leaders in enabling adaptive capacity in hospital teams.
Soft Skills Development
This resource highlights the importance of soft skills development in a hard data world by learning from interviews with healthcare leaders.
Leadership and Advocacy
- Ledlow, G. R., Bosworth, M., & Maryon, T. (2024). Leadership for health professionals: Theories, skills, and applications (4th ed.). Jones & Bartlett.
- Read Chapter 14, “Leadership and Advocacy: Complimentary Roles to Create Change,” pages 367–386.
Working With Healthcare Teams
This resource list includes information on collective leadership, multidisciplinary team-based management models, and interprofessional teamwork in primary care.
Critical Factors for Success
- Ledlow, G. R., Bosworth, M., & Maryon, T. (2024). Leadership for health professionals: Theories, skills, and applications (4th ed.). Jones & Bartlett.
- Read Appendix C, "Leadership: A Critical Factor for the Future Success of the Industry," pages 505–526.
You may also find this resource helpful:
Competencies Assessment Tool
You are encouraged to take the American College of Healthcare Executives' Competencies Assessment. This tool can be used to identify areas of strength and areas that may need skill development as well as a way to formulate a development plan.
Future of Healthcare
- Ledlow, G. R., Bosworth, M., & Maryon, T. (2024). Leadership for health professionals: Theories, skills, and applications (4th ed.). Jones & Bartlett.
- Read Chapter 13, "Complexity, Speed, and Change: Leadership Challenges for the Next Decade," pages 337–366.
This resource explores what practitioners and scholars consider the main future challenges and changes that need to be made in healthcare to embrace a new paradigm of care based on the centrality of the patient.