Order Instructions
Instructions
For this assignment, you will create a research paper on the ethical and social impacts on healthcare consumers. Your audience is a group of marketing interns who are starting a yearlong internship at your healthcare organization. They have not yet been exposed to these concepts in their training, and you have been asked to give them an overview.
Your paper must include the following:
Discuss each of the four foundational ethical concepts (named in the reading material) and how they relate to marketing. To illustrate and support your discussion, you must provide a visual example (real-life example or create your own) of a marketing product, tool, or practice that embodies the intent of each ethical concept.
Discuss the five domains of social determinants of health (SDOH) (named in the attached reading material) and their impacts to marketing. To illustrate and support your discussion, you must provide a visual example (real-life example or create your own) of a marketing product, tool, or practice that considers each the intent of each ethical concept.
Include one element to engage the students (perhaps a question you want them to ponder, or a quiz).
Your paper must be a minimum of three written pages, not including the title and reference pages. Your visual examples do not count toward the page count. You must use a minimum of three sources to support your work. All sources used, including images, must have citations and references properly formatted in APA Style.
An idea for your paper would be to follow these steps:
1 short introduction
2 foundational ethical concepts – respect for autonomy (add visual)
3 foundational ethical concepts – beneficence (add visual)
4 foundational ethical concepts – nonmaleficence (add visual)
5 foundational ethical concepts – justice or the equal, fair, and impartial treatment of people (add visual)
6 five domains of social determinants of health – Education access and quality (add visual)
7 five domains of social determinants of health – Healthcare access and quality (add visual)
8 five domains of social determinants of health – Economic stability (add visual)
9 five domains of social determinants of health – Social and community context (add visual)
10 five domains of social determinants of health – Neighborhood and build environment (ads visual)
11 Conclusion and Include one element to engage the students (perhaps a question you want them to ponder, or a quiz).